Let us help tell your story.
In The Telling is committed as a socially conscious organization. In this day and age, part of being a leading edge company means being a leader in social consciousness as well. Our commitment to sharing the stories of sustainable businesses, healthcare organizations, and educators is one way of contributing to the importance of these communities in our society.
Jeff Larsen’s history of successful business incubation and development spans over two decades. He has been in the forefront of digital technologies, multi-media education, and communications innovation since 1988, having predicted seismic shifts in the marketplace, and creating software and education products that have been adopted by Fortune 100 companies . . . [More]
His Cooperative Media Group designed and created software and educational products with Apple Computer, Sun Microsystems, Hewlett Packard, Oracle, Macromedia, Adobe, Netscape, and other pioneering companies on the digital frontier.
In partnership with traditional print publishers — The Smithsonian Institution Press, Oxford University Press, Houghton Mifflin, International Thomson Publishing — Larsen’s team designed and created breakthrough educational new media products on CD-ROM that earned numerous awards and grants. Cooperative Media Group was reorganized in 1997, and was selected by Cisco Systems for design and testing of their internal and external browser-based training solution.
In 2009, after taking time to complete his PhD in Intellectual History, Larsen launched In The Telling. The introduction of Apple’s iPad in April 2010 sparked a new product concept for Larsen. Within four months, he secured funding to develop a prototype iPad App in partnership with the Leeds School of Business at CU that would transform business case study publishing.
Larsen has gathered a tight circle of talent and experience to execute on a broader vision based on this core technology--capitalizing on the explosive growth of mobile computer devices and the existing social media ecosystem, where they converge on the frontiers of TransMedia Navigation and Collaboration.
Kevin Johnson, Chief of Business Development and Sales
Kevin Johnson is an elearning business development veteran having helped build some of the first online content and learning management businesses in K-20 education and publishing in the 90's. Over his 27-year career, Johnson has been at the foundation of creating and developing new media programs and partnerships. . . [More]
He helped develop the new media group at Prentice Hall / Pearson education that became the first integrated web supplements to college textbooks and the first online bookstore for a publisher.
Johnson joined eCollege as vice president of business development where he established partnerships with Harvard Business School Publishing, Microsoft, Thomson Learning, and Pearson Publishing, who eventually acquired the company.
Kevin participated in raising investment in the company and participated in the executive effort to take the company public prior to its acquisition.
For the past decade, Johnson has been President of Kevin Johnson Consulting, where he has worked with businesses building teacher professional development, K12 virtual schooling, and mobile media device applications.
Gavin Maurer, Chief Operating Officer
Gavin Maurer has been a marketing and strategic leader for national and multi-national organizations, including National Geographic, MapQuest, and Thomas Bros. Maps. He brings over 25 years strategic planning and direction, marketing, market and strategic analysis, communications, product management, branding, positioning, PR, and e-commerce and web site management. . . [More]
As VP of Marketing for National Geographic from 2000-2008, Maurer led the transition to creating and developing NG Maps as a strong consumer and B2B brand, nationally and globally.
In 2008, Maurer worked with Intermap Technologies to do a comprehensive market analysis and assessment to identify and define opportunities for the company to create consumer-based products for its industry-leading topographic map data, where he identified and defined an opportunity in the emerging iPhone App market. He played a key role in developing the product features, defining the user interface, and developing a national go-to-market plan for AccuTerra, the iPhone App that won Apple’s prestigious Design Award in June of 2009. He has his MBA from the University of Texas at Austin.
Damon Arniotes, Creative Director
Damon Arniotes started with In The Telling as its creative director, and has since implemented and overseen a wide range of projects incorporating filmmaking and design, graphic design, web development, camera operating, editing, and project management. He has over 10 years of video editing and video production experience, and is passionate about creating and producing perfect products for In The Telling’s broad customer base. . . [More]
Arniotes has been heavily involved in creative business, technology, filmmaking, and visual arts for most of his life. He has his Bachelor of Arts in Film Studies, and a minor in History, from the University of Colorado at Boulder, where he won multiple student awards for his films in school. While at CU, he edited the film Hillmon's Bones - a collaboration between three University of Colorado professors which has played at film festivals nationwide.
Arniotes spent four years working in technology with Apple, doing sales, support, and training. He also works with K12 students, and has designed, proposed, organized, and executed two summer education and after-school programs in stop-motion animation, and in filmmaking.
Andy Smith, Chief Technology Officer
Andrew Smith has over 30 years experience in consulting and software design and development. He has also founded several companies, including TerraSonde, which invented and manufactured the Audio Toolbox, an award-winning multi-function audio test device, Uptown Automation, which created a moving-fader recording console automation system, and Colorado Sound Recording Studios. . . [More]
Andrew's software experience encompasses C++ on Mac and PC, as well as embedded code on DSP.
Andrew has experience as a musician, recording engineer, and film sound engineer. He maintains a home-based recording studio, where the sound effects and music for iPhone apps are created. He has his Bachelor or Science degree in Electrical Engineering from Cleveland State University.
Dean Wolf, In-house Counsel
Dean Wolf is an intellectual property attorney specializing in intellectual property asset management for high technology companies. His Silicon Valley practice of over 18 years focused on strategic counseling for technology companies regarding intellectual property, technology licensing and partnering arrangements, and patent prosecution and counseling. . . [More]
Prior to joining In The Telling, Mr. Wolf worked for many years as a senior IP attorney at the law firm of Beyer & Weaver, LLP, and provided legal services and strategic counseling to many public and privately held companies involved in software applications and services, networking and telecommunications, data storage systems, online advertising, network gaming, cloud computing, e-commerce and financial transaction networks, and social networking.
Mr. Wolf also served as chief IP counsel and Director of Intellectual Property for a number of start-up clients, successfully guiding them through various due diligence and M&A activities. Mr. Wolf received his J.D. from the University of San Francisco, School of Law, and earned dual degrees from the University of California at Santa Barbara, including a B.S. degree in Electrical and Computer Engineering and a B.A. degree in Psychology. He is a member of the California State Bar, District of Columbia Bar, and is registered to practice before the U.S. Patent and Trademark Office.
Tell It 1.1 is available now from the App Store. Among its new features are powerful Media Management tools that put you in control of your content.
New to Tell It? Learn how Tell It is revolutionizing storytelling.
Let us help tell your story.
See Our Work
Jeff Larsen, CEO and President
Kevin Johnson, Chief of Business Development and Sales
Gavin Maurer, Chief Operating Officer
Damon Arniotes, Creative Director
Andy Smith, Chief Technology Officer
Dean Wolf, In-house Counsel
Tell It 1.1 is available now from the App Store. Among its new features are powerful Media Management tools that put you in control of your content.